Privacy.

Notice version: 6 October 2026.

Pre-launch limitation: FuelSelect, CVR 39610310, is based in Copenhagen, Denmark. Public signup and feedback remain disabled until processor arrangements are checked and this notice receives final review. This is not a declaration of full compliance.

Controller

The data controller is FuelSelect, CVR 39610310, based in Copenhagen, Denmark. Email contact is temporarily unavailable. Please check back.

Browser-local tools

Comparison selections, test-box products and filters, trip plans and Fuel Profile ratings/notes stay in this browser's local storage. They are not automatically uploaded or shared. Profile ratings may contain information about your stomach or food tolerance. You can download or delete your local profile on the profile page. Clearing site data removes the local tools' other stored data.

Optional analytics

Only if you allow analytics, the site sends a page category, action name and limited counts to our first-party endpoint and Cloudflare Workers Logs. Basic analytics exclude food-rule values. Search terms, product identities, email addresses, ratings and notes are never sent. A separate, optional checkbox covers allowlisted catalogue filters only when they have no matches and no typed search is involved. Those filters may reveal dietary or tolerance interests; leaving the box clear keeps them out of analytics. Event counts do not identify unique people or prove product demand. We do not add visitor identifiers or fingerprints. Existing basic analytics consent does not enable filter sharing. Use “Analytics preferences” to change either choice or “No thanks” to withdraw both. The site also respects Do Not Track and Global Privacy Control.

Early-access email

Once enabled, submitting the signup form requests a Brevo confirmation email. Only a confirmed address joins the configured early-access list. Marketing consent covers product updates, buying guides and planning-tool updates. Choosing a primary interest is optional and requires a separate explicit checkbox because it may reveal dietary or tolerance interests. If selected, Brevo receives the allowlisted interest and consent version with the email. Leave it blank to subscribe without it. Use the unsubscribe link or contact us to withdraw; an unsubscribed address may remain on a minimal suppression list to prevent further sending.

Feedback

Once enabled, the contact form sends your message and optional reply email through Brevo to the FuelSelect mailbox. We process it to review the suggestion or reply, based on your consent. Sharing a trial result requires separate explicit consent for self-reported tolerance information. Local Profile scores and notes are never attached automatically. You can request deletion or withdraw consent using the reference number; withdrawal does not invalidate processing that occurred beforehand.

Purposes and legal bases

Browser-local storage provides the tools you request. Optional analytics and optional filter-combination reporting rely on your consent. Early-access marketing, optional signup interests and submitted feedback each rely on the specific consent requested at collection. Security delivery and rate limiting are necessary to operate and protect the service. You may decline optional processing without losing the local catalogue, comparison, Profile or Trip tools.

Processors and recipients

Cloudflare hosts and protects the website and receives request data necessary to do so. When forms are enabled, Brevo will process double-opt-in marketing requests and transmit feedback. Feedback is delivered to FuelSelect’s controlled mailbox. The applicable account entities, data-processing agreements, subprocessors, international-transfer safeguards and mailbox provider are being reviewed before forms open. We do not sell personal data.

Retention and security

Rate limiting uses request IP information separately from analytics; shared networks may encounter limits. We do not put IP addresses, feedback bodies or email addresses into custom analytics events. Those event logs expire within seven days, and automatic Worker invocation logging is disabled. Local data stays until you delete or replace it. Email-list data stays while subscribed, subject to suppression and legal obligations. Once feedback opens, general feedback will be kept for at most 12 months after the last relevant contact, while self-reported tolerance feedback will be kept for at most six months, unless earlier deletion is requested or longer retention is required for an active dispute or legal obligation. Provider security-log retention and transfer safeguards must still be confirmed before forms are enabled.

Your rights

You may request access, correction, erasure, restriction or portability where applicable, object to relevant processing, and withdraw consent. You may complain to a data protection supervisory authority, including Datatilsynet in Denmark. Contact Email contact is temporarily unavailable. Please check back. You are not required to provide optional analytics, filter, interest or feedback information. There is no automated decision-making or profiling that produces legal or similarly significant effects.

See Cookies and local storage for the exact browser keys and controls.